// The Research
These aren't marketing claims. They're the numbers that explain why great contractors keep losing jobs to average ones — and what happens when you fix the gaps.
// Stat 01
Source: Lead Response Management Study · Harvard Business Review
Research from the Lead Response Management Study — cited by Harvard Business Review — found that the odds of making a successful contact with a lead are 100 times higher if the outreach happens within 5 minutes versus 30 minutes. At the one-hour mark, those odds drop by another 60%.
For contractors, the math is brutal. A missed call at 2:15pm while you're under a unit means that homeowner has called two more people by 2:45pm. You never knew they existed. The job went to someone else.
This isn't about being glued to your phone. It's about having a system that responds the moment a lead reaches out — so you're always the first contractor in the conversation, even when you can't answer.
Our missed call text-back fires within 60 seconds of every missed call — automatically. The lead gets a personal text, stays in the conversation, and you show up as the fast, professional option before they've had time to call anyone else.
// Stat 02
Source: BrightLocal Local Business Survey · Clutch Small Business Study
Surveys of home service businesses consistently find that more than 6 in 10 inbound calls go unanswered during business hours. For solo operators and small crews, this number is even higher — because there's simply no one available to answer when work is happening.
The problem isn't the calls. It's what happens after. Research shows that 80% of callers who reach voicemail do not leave a message. They hang up and immediately call the next result on Google. They are gone forever — and you never knew they existed.
Every unanswered call is not just a missed conversation. It's a missed job. At $300–500 average ticket value, even a handful of lost leads per week adds up to tens of thousands of dollars per year quietly evaporating from your business.
Our missed call text-back catches every call you miss and converts it into an active text conversation within 60 seconds. Instead of a dead voicemail, the caller gets a personal text that keeps them engaged and moving toward a booking.
"In the first week, three people texted back after missed calls. I closed two of those jobs. Paid for the whole setup fee in 48 hours."
— Mike R., HVAC Contractor · Athens, GA// Stat 03
Source: BrightLocal Consumer Review Survey · Google/Ipsos Local Search Study
BrightLocal's annual consumer review survey found that 87% of consumers read online reviews for local businesses — and that number climbs to 95% for homeowners evaluating contractors and service providers.
But volume isn't the only thing that matters. Recency does too. A profile with 40 reviews and the most recent one dated 6 months ago looks like a business that's struggling or closed. Google's own data shows that profiles with fresh, consistent reviews rank significantly higher in local search results.
The problem is that satisfied customers rarely leave reviews on their own — even when they're genuinely happy. Research shows fewer than 5% of satisfied customers take the initiative to leave a review without being asked. When asked immediately after a positive job, that rate jumps to 30–40%.
Our review automation sends a personalized request the moment you mark a job complete — while the customer's experience is still fresh. Our clients average 8–12 new reviews in the first 60 days, turning dormant profiles into trust signals that win jobs on autopilot.
// Stat 04
Source: National Sales Executive Association · Marketing Donut Study
The National Sales Executive Association found that 80% of sales require 5 or more follow-up contacts — yet 44% of salespeople (and the vast majority of contractors) give up after just one attempt.
In the home services world, a lead who doesn't respond to your first text isn't necessarily uninterested. They got busy. They're comparing quotes. Their spouse wanted to think about it. A single follow-up sequence can recover 20–30% of leads that would otherwise go cold.
The contractor who stays present — through timely, non-pushy follow-up messages — wins the job when the customer is finally ready to move forward. That contractor is usually whoever had a system in place.
Our 7-day lead nurture sequence sends a series of perfectly timed, personalized follow-up texts and emails to every new lead — automatically. You never have to remember to follow up again, and no lead ever slips through because you got busy.
"My wife used to manage all the follow-up texts and reminders. Now it just happens automatically. She's thrilled and so am I."
— Jason L., Electrician · Charlotte, NC// Bonus Data
A few more data points that explain exactly why the contractors who automate their follow-up consistently outperform those who don't.
Book a free 20-minute audit. We'll look at your business specifically and show you exactly what these numbers mean for your bottom line — no pitch, no pressure.
// Free · 20 minutes · No obligation