How Mike recovered $14k in 90 days.

// 01 — The Situation

A great contractor. An invisible business.

Mike runs a two-person residential HVAC company in Athens, GA. He's been in business 6 years. His existing customers love him — he had 14 Google reviews, all 5 stars. But every year, his slow season felt slower and his leads felt more unpredictable.

The problem wasn't his work. It was everything around it. When he was on a job, his phone went unanswered. When people filled out his website form, they sometimes waited until the next morning for a reply. His reviews were old and sat there gathering dust. And he had no way to reach past customers when he needed more work.

He wasn't losing to better contractors. He was losing to faster ones.

// 02 — What We Found

The audit call findings.

In our 20-minute audit call, we pulled up Mike's Google profile, walked through his website, and talked through his current process for handling leads. Here's what we found:

His Google listing showed his last review was 4 months old — making the business look dormant to anyone searching. His website form had no auto-responder. Calls that went to voicemail got no follow-up. And he had no system for reaching past customers when work slowed down.

He had no lead pipeline — just a phone and a memory. We recommended Package 01 to start, with a clear upgrade path to Package 02 once he saw results.

// 03 — What We Built

The automations, explained.

We launched Package 01 in 4 business days. Everything was built in GoHighLevel and connected to Mike's existing phone number and website. Here's what went live:

Missed call text-back: Any call Mike misses triggers an automatic SMS within 60 seconds — apologizing for missing the call, offering a booking link, and keeping the conversation in text where Mike can reply when he comes up for air.

Web form instant response: When someone fills out his website form, they get an immediate SMS confirmation and Mike gets an instant alert with the lead's info. No more "I'll respond tomorrow."

Google review automation: Every time Mike marks a job complete in his simple app, the system automatically sends a review request to that customer — personalized with their name and job type. 24 hours later, if they haven't responded, it sends one follow-up.

Lead dashboard: All incoming leads — phone calls, web forms, texts — flow into a single CRM pipeline where Mike can see every contact, their status, and what action is needed. Nothing falls through.

At week six, Mike upgraded to Package 02. We added a 7-day lead nurture sequence, appointment reminders, and a spring seasonal campaign that went out to 47 past customers.

// 04 — Before vs. After

The difference 90 days makes.

// 05 — The Numbers

What actually happened.

Ninety days of real data from Mike's GHL dashboard. These aren't projections — they're pulled directly from the system.