// Who We Are

We're not a
marketing agency.
Not even close.

We're a one-person automation shop that builds systems for contractors who are great at their trade but losing money on the business side. No retainers for things you can't see. No black boxes. Just automations that run while you work.

Billy Wagner Jr

// Founder

"
The best contractors in any city shouldn't lose to the worst ones just because they don't have a follow-up system.

Why I started
this.

I got into this after watching a close friend — a legitimately excellent HVAC technician — lose a $600 job to a competitor with half the skill and twice the Google reviews. The other guy just responded faster and had a better online presence. My friend never even knew he'd lost the lead.

That story plays out thousands of times a day across every trade. Plumbers, electricians, roofers, HVAC techs — people who've spent years perfecting their craft — quietly losing business to competitors who are simply better at the administrative side of running a company.

"Good work should win. Not the person with the slickest follow-up email sequence. I built this to level the playing field for people who work with their hands."

I come from a background in tech, sales, and design — three things most contractors don't have time to learn and shouldn't have to. My job is to translate that toolkit into something a two-person HVAC company can actually use and benefit from without becoming a tech company themselves.

Everything I build is done-for-you. I set it up, I test it, I walk you through it, and I make sure it's running. You do the work you're good at. The system handles the rest.

Built for trades, not tech companies

Every decision I make — from the tools I choose to the words I write — is built around how contractors actually think and work.

Full transparency, always

You get a walkthrough video of everything I build. You get full access to your own dashboard. There's no mystery about what's running or why.

Results you can see in week one

The missed call text-back fires within 60 seconds. You'll see it working the same day it goes live. Not in 6 months.

You own everything

Cancel anytime. Keep the system. I'm not here to lock you in — I'm here to earn your business every single month.

// The Process

Exactly what happens
when you hire us.

From first call to live system — here's every step, with nothing left out.

1

// STEP 01

The Free
Audit Call

We spend 20 minutes looking at your actual business — your Google listing, your website, your current response setup. We'll show you exactly where leads are slipping away with real evidence, not guesses. No pitch. No obligation.

Hey, I need my AC looked at — do you have availability this week?
Hi! Sorry I missed your call — I'm probably out on a job. Reply here or book at [link] — I'll get back to you shortly!

delivered · 58 seconds later

2

// STEP 02

The 5-Minute
Onboarding Form

If you decide to move forward, we send you a simple form. Business name, phone number, a few access details. That's the last technical thing we ask of you. From here, we handle 100% of the build.

Sarah M. — AC repairNew Lead
Tom K. — Furnace checkContacted
Lisa P. — Full installBooked ✓
Ray D. — Duct cleaningQuote Sent
3

// STEP 03

We Build.
We Test.

Every automation is built and tested end-to-end before you see it. We make sure every single trigger fires correctly on our own time, not yours. Package 1 is typically live within 3 to 5 business days.

14 ★★★★★ reviews · last one 4mo ago
↓
47 ★★★★★ reviews · last one 2 days ago
4

// STEP 04

The Walkthrough
Video

When everything is live, we send a screen-recorded walkthrough showing every automation working in real time. No black boxes. No guessing. You know exactly what you paid for.

// Monthly Report — [Business Name]
Missed calls captured+23
Web form leads+11
New Google reviews+8
Jobs booked from nurture+4
Est. revenue protected$4,900
5

// STEP 05

It Runs.
You Work.

The system runs 24/7 without you touching it. Monthly retainer clients get a full report every single month — leads captured, reviews gained, jobs booked from follow-up — so the value is always visible and measurable.

✓

System Active

Running quietly in the background
while you're on the job

// The Difference

Why contractors choose us
over a marketing agency.

You See Everything

You have full access to your own dashboard — every lead, every conversation, every automation firing. We send monthly reports with real numbers. No mystery, no vague "impressions" metrics.

Results in Week One

The first missed call text-back fires the same day we go live. You don't wait 6 months for SEO to kick in or 90 days to see "campaign momentum." Results are visible immediately.

Built for One Industry

We only work with home service contractors. Every template, every automation, every message is built specifically for HVAC, plumbing, electrical, and trades — not copy-pasted from a generic playbook.

No Lock-In

Cancel anytime with 30 days notice. No contracts. The system stays in your account — you own it. We earn your business every month by delivering results, not by making it painful to leave.

One Person, Full Attention

You're not handed off to a junior account manager. You work directly with the person who built your system, who knows your business, and who picks up the phone when you call.

30-Day Guarantee

If you don't see a real difference in the first 30 days — more leads captured, better response times, new reviews — we refund your setup fee. Full stop. We've never had to honor it.

// Under the Hood

The tools we build with.

GoHighLevel
All-in-one CRM, SMS, automations, pipelines, and reputation management.
Make (Integromat)
Advanced multi-step workflows connecting tools that don't natively talk to each other.
Zapier
Simple, reliable connections between your website forms, CRM, and notification tools.
Twilio
Reliable SMS infrastructure powering every text message the system sends.
Google Business
Direct integration for review requests, reputation monitoring, and profile management.
Calendly
Seamless booking for contractors who want customers to self-schedule appointments.
Google Ads
For Package 3 clients — ad performance connected directly to CRM for real attribution.
Facebook Leads
Facebook Lead Ad submissions flow straight into GHL — no leads sitting in Facebook.

// Still Have Questions?

Honest answers.

Real person. Solo operator. When you text the number on this site, it comes to my phone. When you have a question, I answer it. You'll never get handed to an account manager or a support ticket system. That's intentional — it's how I keep the quality high and the relationships real.
I keep my client roster intentionally small — never more than I can give real attention to. If I'm at capacity, I'll tell you upfront and give you an honest timeline. I'd rather be honest than overpromise and underdeliver.
100%. Everything is done remotely — I've never needed to be in the same city as a client. The tools work the same regardless of location. All I need is your onboarding form and access to your accounts.
I hear this a lot. The main differences: you can see every automation running in your own dashboard. You get a walkthrough video showing exactly what was built. Results are visible within days, not months. And if you don't see a real difference in 30 days, I refund your setup fee.
30 days notice and you're done — no questions, no fees, no runaround. The system stays in your GHL account and keeps running. You just won't have me optimizing and managing it anymore. Most clients don't cancel because the math keeps working in their favor — but the option is always there.

Let's look at
your business together.

Book a free 20-minute audit. No pitch — just a real look at where your leads are slipping away and exactly what I'd fix.

Book Your Free Audit Call →

// Free · 20 minutes · No obligation